Thursday, February 25, 2010

Acura Considering Small Car and New Hybrids

Acura Hybrid
Acura vice president Jeff Conrad said the brand was considering adding a smaller car positioned below the TSX to take on the likes of the BMW 1-Series and Audi A3. This is a direction Lexus and Infiniti are also taking, with Lexus revealing its new model, the CT 200h, next week at the 2010 Geneva Motor Show and Infiniti confirming its compact model earlier this week. Note that neither Lexus nor Infiniti have announced plans to bring their new compact models to the U.S. market.

Conrad also revealed that there would new hybrid models though their launch could take a year or more. Acura’s first hybrid model is expected to be a gasoline-electric version of the TSX and arrive in 2011.

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