Acura's all-new 2010 TSX V-6 has more power and punch

Acura's all-new 2010 V6 TSX has more power and punch

At a recent press conference in New York City for Acura’s 2010 models, specifically, the all-new V-6 TSX and the enhanced RDX & MDX light trucks, I asked if they were going to launch any new advertising blitzes.

The answer,” We’re going to focus on the brand, rather than the individual cars.”

It makes sense. While Acura seems to keep a low profile, it has a high standing in the market place. For instance, all of Acura’s brands have earned a 5-star safety rating from NHTSA, “TOP SAFETY PICK" FROM IIHS and ALG’s ranking for highest resale value.

So, let’s talk about the V-6 TSX, a sedan that Acura is gearing towards Generation X; in the late 30’s, 60% male, 85% college educated, married with a household income of $110,000.

In other words, they are upping the ante with a higher performing, more aggressive automobile that is poised to compete with the Audi A4 2.0T, BMW 328i and the Lexus IS 250.