Friday, January 15, 2010

Honda CEO: We will be adding hybrids to the Acura brand

Acura ZDX


Honda’s press conference at the 2010 Detroit Auto Show, CEO Takanobu Ito confirmed that the Japanese automaker will be adding hybrids to its Acura brand.

“Last year, due to the business conditions and to focus on reducing CO2 emissions, we re-focused some of our product development resources,” Ito said. “Now, I’m pleased to say that we will be adding hybrids to the Acura brand. And based on my history in developing several Acura products, I have strong confidence in our ability to advance the Acura brand.”

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